Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial first pitch from space.
Fortunately I was able to film some highlights of the tour.
This got me thinking about how great a PR tool facility tours can be.
In our world of electronic communications and social media, sometimes we can forget that the best asset to get the media interested in what we do is a tour of where we do our work. NASA certainly knows this.
But you don't have to have an out-of-this-world facility to conduct an interesting tour.