Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
Today, in the third installment in my Summer Music Series, we'll take a look at how a nonprofit cause related organization, HeadCount, engages with music fans. Later in the week, I'll post about what companies can do within the world of live music.
In my interview with Andy Bernstein, executive director of HeadCount we talk about how HeadCount taps artists such as Dave Matthews, Phish, Death Cab for Cutie, and Bob Weir to drive interest in political action.
It's an active online community where more than half of music fans tweet or like something political every week, and a large number engage every single day.
What's most interesting is that HeadCount is using the tools of the real-time Web to engage. They use Facebook and Twitter extensively and encourage sharing.
You don't have to be a nonprofit to take away ideas from Andy!
Thursday:Always move forward. I write about the Gathering of the Vibes music festival and how it moves music forward. Includes an article I wrote for Huffington Post and a video with quotes from Perry Farrel, Elvis Costello, Wavy Gravy, and Ken Hays.