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June 23, 2014


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Hey David,

I really liked the post and I agree that the best way to communicate with customers is in a human way. The companies you mentioned are quite large and have the ability to hire enough representatives to be agile with the way they communicate. I could though, see smaller companies having difficulties maintaining the agile contact and keeping the human feel.

So, my question is, what your thoughts were on how smaller companies, that still deal with a lot of customers, can keep the same agile and human communications.


David Meerman Scott

Hi Neal,

I've written about smaller companies in the past. Here are a few examples.

Dr. Natasha - Making healthcare personal

It’s not about how you sell. It’s about how I buy.

Cheers, David

Scott Johnston

It's a huge help to have these blog pieces. Love that they're chock full of great advice ... in an easy to consume writing style! They're great to read before going into a meeting where I might be asked about proof points to communications! Thanks!!

David Meerman Scott

Thanks so much Scott. Glad to hear they help.

Curtis W. White

You're right on the money. Nobody wants to feel like they're dealing with a robot. People want to deal with people who act like people. This may be obvious. But why do so many companies get it wrong?

David Meerman Scott

Curtis, one reason, I think, companies get it wrong is the talk way to much about themselves and their products rather than understanding their buyers.

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