I am thrilled that one of my campaigns has been named to the Viral Hall of Fame for the second year in a row!
Here is some information to get you oriented to my blog and my site. I am an online thought leadership strategist and through my books, seminars and speaking I show organizations how to harness the amazing power of viral marketing.
Web Ink Now is my blog where I show readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly. These are the new rules of marketing and PR.
The old rules were much more simple—you developed one-way "messages" and either bought expensive advertising or you tried to convinced the media to write about you. These old tactics are much more costly, time consuming, and difficult than using the Web in smart ways to get noticed.
The new rules are that you reach your buyers directly with online thought leadership content that they actually want to consume.