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January 16, 2006

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Listed below are links to weblogs that reference New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly:

» New Rules of PR from Marketing Interactions
David Meerman Scott has published a free eBook titled New Rules of PR. You can download it from his blog post. In the PDF, he talks about how Press Releases have changed with the evolution of the Internet and offers some great suggestions for how you c... [Read More]

» Direct-to-Consumer Press Releases Suck from Micro Persuasion
David Meermen Scott has written a new free e-book called “The new rules of PR: How to create a press release strategy for reaching buyers directly.” The gist of the ebook is that marketers should view press releases as a [Read More]

» Δελτία Τύπου και Web 2.0 from eMarketing News
H αποστολή δελτίων τύπου στην σημερινή εποχή έχει πάψει να είναι η συντηρητική κίνηση με στόχο τους λίγους εκδότες που θα μετέφεραν την ε�... [Read More]

» Press Releases Drive Sales from Servant of Chaos
Do you hide in the shadows of the web? Is your website drifting out near the margins of the online world? Want to come into the light? Take a look at David Meerman Scott's downloadable eBook (it's FREE) on how [Read More]

» Press Releases for Web 2.0 from reinventjen
David Meerman Scott has released a complimentary e-book, The new rules of PR: How to create a press release strategy for reaching buyers directly. He also happens to have a pretty good blog on new media and marketing. I read the book and... [Read More]

» The Wisdom of Crowds - Neuland für die Externe Kommunikation? from Connecting
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» Viral Hall of Fame winners announced from Tech PR Gems
MarketingSherpa just announced their 2006 Viral Hall of Fame winners, based on a survey that just finished a few days ago. One noteworthy entry from the PR perspective is David Scott's "New Rules of PR" e-book, which within a few days was generating ... [Read More]

» Direct-to-Consumer News Releases: Do they suck? from iaocblog
That the Web has changed the rules for press releases is not disputed. Press releases are now read by millions ... [Read More]

» PR Has New Rules to Follow from B2B Lead Generation Blog
In launching my book, I didn't want to rely on the same time-worn lead generation tactics as everyone else. A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists [Read More]

» Blogging my newest book The New Rules of Marketing and PR and you're invited to contribute from iaocblog
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» Solutions to the Three Deadly Marketing Mistakes from Junta42 blog: Content Marketing Revolution
Patsi Krakoff, who writes a excellent blog on eZines and blogs, discussed the three deadly marketing mistakes you can avoid. Here are the three: People aren’t finding you easily online – your website or blog is not updated frequently enough, [Read More]

» Blog Carnival - The Best of Content Marketing from Junta42 blog: Content Marketing
The best content on the web about content marketing and custom publishing. Anything that will help you create better content for your business, in whatever form, will be included here on a regular basis. Not sure what content marketing is? [Read More]

» Launching a Book? 6 Ways to Launch Your Book Using Social Media from Junta42 blog
It's funny...the more our society focuses on the Internet, the more niche print books you tend to see. Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the... [Read More]

Comments

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Melanie

Hi David,

I agree that the new media landscape is changing the way PR professionals do and will need to operate in the future.

It will be interesting to see which companies adapt and use blogs and other direct means of engaging with their buyers/potential buyers.

Judging by some of the press releases that come over my desk see http://surpliceofspin.blogspot.com/2006/01/why-pr-people-annoy-journalists.html on a regular basis though, I do wonder if some PR professionals are still missing the basic premise that they should target their communications appropriately to the audience they wish to engage.

In any case, thanks for the tips and tricks in the book.

regards,
Melanie

abbeyk

David,
I stumbled across your blog in researching how to promote my blog www.oninteriordesign.com. I have a PR person writing a press release for me, but after that we're taking it in-house so finding your ebook today could not be more timely. I'll make more key words are added and include a link too. It was also a great reminder to add the press release to my web site. I already emailed my web guy to change the template. In the interior design business, some brag they never advertisze, or all their business is word of mouth. While I have my fair share of word of mouth business, I have done very well with Internet marketing and advertising....the blog is my newest trial. Anyway thanks for this information. It's helpful, really helpful.

Do you think I should just post to the free PR services and see how that goes before doing the paid ones?

David Meerman Scott

Thanks for reading. My opinion is that with free services you get what you pay for. The important thing is to get the release onto Google News, Yahoo News, vertical market sites, portals, and RSS feeds so your buyers find it through searching and browsing. You really can't do that with typical free services.

Annerose

These comments have been invaluable to me as is this whole site. I thank you for your comment.

Royleena Nicholas

Thank you David, I just read your e-book and downloaded it to my desktop. Your book is a quick easy read, has good content and is very informative, for novice marketers wishing to write their own press release.

I actually came across your e-book "The new rules of PR: How to create a press release strategy for reaching buyers directly", because I have just written my own e-book "The Secret to Financial Freedom" and I was looking for inspiration as to what to write for my own e-book press release.

My new e-book "The Secret to Financial Freedom" is written for the Novice-Newbie Online Marketer. My e-book outlines what to look for when researching an online profitable home based business, the importance of a personal mentor/coach, and why so many online home businesses fail in their first year because of lack of advertising and marketing experience.

For more information visit my website: www.TheSecret2Freedom.com and you are welcome to download your own complimentary copy of my book directly from my website..

Royleena Nicholas
www.TheSecret2Freedom.com

Affiliate for "The Power House Marketing System" created by Jason Pearson owner of The Perfect Wealth Formula.
(June 2007)

kateline

Yes. this is very timely and a great resource. As a pr professional I'm looking forward to implementing these strategies. I've long felt that we needed some direction in the PR field and this is perfect. And I brought the book as well and it's Great!

Pramod

Hi David

This is the second time that I am coming across your e-book. Once I got through Google and the other time through Marketingsherpa.

Can you tell me more about how to promote content through viral marketing. There is hardly any budget allocated for it, but I can look into it.

Also, are there any specific ways to promote e-books. Would appreciate a response from you.

Rivky Shimon

I just downloaded the book. I learned about it through the webinar on Press Releases for Modern Inbound Marketing. I can't wait to put this stuff to good use. Thanks for the information. I took a great bit of notes because sometimes you think you know enough about Press Releases and everything else, but then you learn something else and it makes sense. Thanks again.

Google Ebook suggestion

Thanks for your permission. Just want adding good info. Many tips to help you with this google Ebooks blog. Get freedom and enjoy checking google trick at http://Www.Ebooktops.com/google

Jebs House

I'm not sure what the hold-up is... maybe they have re-thought their stance on how this is going to actually make the company any money. Or perhaps their lawyers pointed out the liability of providing agents a platform to stick their feet in their mouth. Whatever it is, it's hardly something I'd claim as being "Well done".
www.jebshouse.com

Offshore Software Development

Hi David

You really did a good job here, I read your book 2-3 times I got the Marketing supportive information for my Software business from this book and personally I would like to thankful and appreciate to your job.


Thanks

Raj

campery


Hi David

This is the second time that I am coming across your e-book. Once I got through Google and the other time through Marketingsherpa.

Can you tell me more about how to promote content through viral marketing. There is hardly any budget allocated for it, but I can look into it.

Also, are there any specific ways to promote e-books. Would appreciate a response from you.
www.campery24.pl

web designer,web design India


Thanks u r information

its very useful

Modern Technologies

Press release are very important for business promotion and making such site is hard enough. But, it is also hard to reach visitors and customers there. I hope your ebook will be very helpful for peoples willing to create such PR sites.

Modern Technologies
http://techengage.com/

future gadgets

Seeing as how valid PR's are hard to acquire, this book should have some potential for a good amount of success. Best of luck.
-Jack

rossjeffries


Great post! We are impressed with your excellent thought. It is beneficial for business.

simsjohan

you tell me more about how to promote content through viral marketing.But, it is also hard to reach visitors and customers there.Dating Ebook

Indian exporters

There are not many tips I learn about Press Release marketing before and never try it seriously. After read your post, why not give it a try. Look fwd for more info.

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