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January 19, 2007

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» The New Rules of PR - 2007 Update from David Unleashed
David Meerman Scott gets it. He understands that press releases are now much more than fodder for journalists. They have become a very effective direct-to-consumer communication medium. You already know that your customers are turning to the Internet ... [Read More]

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Duane Brown

I can't wait to dig in this weekend and read this updated edition. An old prof at school recommended I check it out and read it. Now I can't live without this ebook. I read it couple times since downloading it and always find it useful.

Durk Price

David, Thanks for your comment on my blog. I apologize I haven't ventured over to read your stuff as of yet, but I am totally blown away by what I am reading. Hope you don't mind if I add you to my blogroll. Stick

David Meerman Scott

Stick - THanks for the kudos. Would love to have you as a regular reader! Cheers, David

Mike Orielly

The world of advertising, branding and marketing has changed dramatically over the past 5 years. We are now passing through a Branding 2.0 era built on the power of web 2.0 platform. Smart retailers and business owners now look for return on investment on each penny that is spent on advertising. Otherwise it merely becomes an expense with no way to justify it. Advertising on Yellowpages, newspapers, direct mail etc. can be useful but you are only trying your luck.

Google's pay per click advertising model was an innovation from cost per impressions model. The problem with this model is you get the traffic with no guarantee that any of them will actually pay you. Even after receiving targeted traffic on your website through Google, you still end up with very low conversion rates.

The market now seems to be ready for new advertising models that produce real results. You should only pay for real results i.e. when a customer actually purchases something. We suggest to our customers to have a broad advertising strategy that uses the strengths of each model to their advantage. Small businesses can now take on bigger conglomerates by effectively using industry-specific portals where you only pay for performance. Emerging portals such as http://www.musaras.ca and http://www.servicemagic.com are exploiting new models where small businesses from their targeted industries can promote their products and only pay for new customers, not merely new traffic.

Lisa Solomon

Like the other commenters, I can't wait to read the new edition of the ebook. One question, though: why did you decide to go with a traditional 8.5" x 11" layout for this ebook, rather than a landscape layout (cf: your post http://www.webinknow.com/2006/07/ebooks_the_hip_.html)?

Don L. Price

After reading The New Rules of PR I had to immediately list it on my Blog. It will be listed in my next issue of Price on Success e-News. www.donlprice.com/news.html

Thanks -- Don

Mandy Steward

I too posted about it on my measley little blog. I was so thankful for your insights. The only thing I need now is some sample press releases to get a real grasp on wording. Any advice on tracking some of those down. It seems to me like the PR Web Template for press releases doesn't really jive with some of what you say in your book. I just need some practical examples to go off of. Thanks for your wisdom in this area. Appreciate you!

David Meerman Scott

Mandy

One of my favorite example companies is The Concrete Network. They have a regular program of using news releases to reach buyers directly that has been very successful. I outline exactly what they have done in my June 2007 hardcover book from Wiley "The New Rules of Marketing and PR". (You can pre-order on Amazon so you don't forget... thanks!)

You can see what they are doing and how they write releases and use photos by going to Google News http://news.google.com/ and searching on "Concrete Network" (use the quotation marks).

Thanks for reading my stuff.

Cheers, David

Dean Cruddace

Fantastic ebook and a riveting read, Primarily as a Web Designer and secondly as a SEO intermediate I have arrived @ your ebook via a link posted by a member on WebProWorld and subsequently onto your blog here.

There was an obvious reason to me why I have arrived here, it is because it is exactly what I was looking for to help improve the visibilty of my own online efforts.

Adapting and mastering the tools made avialable on the net has taken a good 5 years so far and I know I am still ascending the learning curve of what is possible.

Before this week I associated SEO and SEM as a similar breed, but now I come to realise that they are entirely different beasts. The different facets that you need to master in order to get the balance right is a daunting task but an enjoyable one all the same.

Thank you David for your contribution and I will be implementing my first truly targetted PR very soon all with your guidance.

David Meerman Scott

Hey Dean,

Glad that you liked the ebook!

Most people think SEM is about keywords and metadata. Nonsense. SEM is about understanding your buyers and delivering valuable content that they find in search engines, that they want to consume, and that drives them into the sales process.

Cheers, David

Ponn Sabra

Hi David.
Look forward to reading your eBook! You'll love to read more what PRWeb.com and EmpowerWomenNow.com have in store for entrepreneurs willing to empower themselves with the knowledge how to implement the wonderful PR techniques you discuss.
More details can be found here:
http://empowerwomennow.com/news-women-entrepreneurs/index.php/prwebcom-and-power-networker-ponn-partner-up/
To our success & empowerment,
Ponn

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