The New Rules of PR ebook: Revised and updated for 2007

The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.

When I first released my ebook The new rules of PR: How to create a press release strategy for reaching buyers directly by posting it on my site and my blog and sending a press release out about it in mid-January 2006, I thought I might get a few thousand downloads. Imagine my surprise when the ebook was downloaded more than 15,000 times in just the first week!

Since then, I have been happily watching the wave of interest from this effort and am amazed by the metrics:
> When I first put it out, there was precisely one hit on Google for the exact phrase "new rules of pr." The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others.
> As I write this, it is nearly a year since the release of the first edition and more than 150,000 people have downloaded it (so far).
> An expanded hardcover edition The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly is due out in June 2007 from Wiley (you can pre-order the book on Amazon now).

David McInnis, founder & CEO of PRWeb, a Vocus Company, was among the very first people to download the ebook, write about it on his blog, and help push the viral marketing buzz. David suggested doing a second edition of the ebook and I am pleased that he has not only written a forward for it, but also contributed a series of newsmaker tips. David and the team at PRWeb have pioneered social media tools for press releases such as tagging and trackbacks, so he is the ideal person to put his stamp on this new and improved edition.

Download your complimentary copy of the second edition of The New Rules of PR now.

A press release about the new edition of the ebook went out today. (Hey this is an ebook about using press releases to reach buyers directly, so you should at least check out the press release about it, don’t you think!)

If you read the first edition, welcome back! If you are reading The New Rules of PR for the first time, prepare to learn about a new way to get your organization noticed on the Web.

Comments

[Duane Brown]

I can't wait to dig in this weekend and read this updated edition. An old prof at school recommended I check it out and read it. Now I can't live without this ebook. I read it couple times since downloading it and always find it useful.

[Durk Price]

David, Thanks for your comment on my blog. I apologize I haven't ventured over to read your stuff as of yet, but I am totally blown away by what I am reading. Hope you don't mind if I add you to my blogroll. Stick

[David Meerman Scott]

Stick - THanks for the kudos. Would love to have you as a regular reader! Cheers, David

[Mike Orielly]

The world of advertising, branding and marketing has changed dramatically over the past 5 years. We are now passing through a Branding 2.0 era built on the power of web 2.0 platform. Smart retailers and business owners now look for return on investment on each penny that is spent on advertising. Otherwise it merely becomes an expense with no way to justify it. Advertising on Yellowpages, newspapers, direct mail etc. can be useful but you are only trying your luck.

Google's pay per click advertising model was an innovation from cost per impressions model. The problem with this model is you get the traffic with no guarantee that any of them will actually pay you. Even after receiving targeted traffic on your website through Google, you still end up with very low conversion rates.

The market now seems to be ready for new advertising models that produce real results. You should only pay for real results i.e. when a customer actually purchases something. We suggest to our customers to have a broad advertising strategy that uses the strengths of each model to their advantage. Small businesses can now take on bigger conglomerates by effectively using industry-specific portals where you only pay for performance. Emerging portals such as http://www.musaras.ca and http://www.servicemagic.com are exploiting new models where small businesses from their targeted industries can promote their products and only pay for new customers, not merely new traffic.

[Lisa Solomon]

Like the other commenters, I can't wait to read the new edition of the ebook. One question, though: why did you decide to go with a traditional 8.5" x 11" layout for this ebook, rather than a landscape layout (cf: your post http://www.webinknow.com/2006/07/ebooks_the_hip_.html)?

[Don L. Price]

After reading The New Rules of PR I had to immediately list it on my Blog. It will be listed in my next issue of Price on Success e-News. www.donlprice.com/news.html

Thanks -- Don

[Mandy Steward]

I too posted about it on my measley little blog. I was so thankful for your insights. The only thing I need now is some sample press releases to get a real grasp on wording. Any advice on tracking some of those down. It seems to me like the PR Web Template for press releases doesn't really jive with some of what you say in your book. I just need some practical examples to go off of. Thanks for your wisdom in this area. Appreciate you!

[David Meerman Scott]

Mandy

One of my favorite example companies is The Concrete Network. They have a regular program of using news releases to reach buyers directly that has been very successful. I outline exactly what they have done in my June 2007 hardcover book from Wiley "The New Rules of Marketing and PR". (You can pre-order on Amazon so you don't forget... thanks!)

You can see what they are doing and how they write releases and use photos by going to Google News http://news.google.com/ and searching on "Concrete Network" (use the quotation marks).

Thanks for reading my stuff.

Cheers, David

[Dean Cruddace]

Fantastic ebook and a riveting read, Primarily as a Web Designer and secondly as a SEO intermediate I have arrived @ your ebook via a link posted by a member on WebProWorld and subsequently onto your blog here.

There was an obvious reason to me why I have arrived here, it is because it is exactly what I was looking for to help improve the visibilty of my own online efforts.

Adapting and mastering the tools made avialable on the net has taken a good 5 years so far and I know I am still ascending the learning curve of what is possible.

Before this week I associated SEO and SEM as a similar breed, but now I come to realise that they are entirely different beasts. The different facets that you need to master in order to get the balance right is a daunting task but an enjoyable one all the same.

Thank you David for your contribution and I will be implementing my first truly targetted PR very soon all with your guidance.

[David Meerman Scott]

Hey Dean,

Glad that you liked the ebook!

Most people think SEM is about keywords and metadata. Nonsense. SEM is about understanding your buyers and delivering valuable content that they find in search engines, that they want to consume, and that drives them into the sales process.

Cheers, David

[Ponn Sabra]

Hi David.
Look forward to reading your eBook! You'll love to read more what PRWeb.com and EmpowerWomenNow.com have in store for entrepreneurs willing to empower themselves with the knowledge how to implement the wonderful PR techniques you discuss.
More details can be found here:
http://empowerwomennow.com/news-women-entrepreneurs/index.php/prwebcom-and-power-networker-ponn-partner-up/
To our success & empowerment,
Ponn