The New Rules of Marketing and PR book cover
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Thank you to my friends at Wiley who worked with me to create this cover. I was thrilled that Wiley made me a part of the process.
Many publishers force book covers on authors. One of my friends said that when she first saw her cover and was told that it could not be changed, she was so bummed that she cried.
The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly will be out in June 2007. Thanks to many of you who have commented on this blog and helped to make the book better.
Now THAT is a professional looking, well thought out, timeless, classic book cover !
Uh, can you get 'em to do my next one ?
Posted by: Mike Sigers | January 15, 2007 at 09:00 PM
Thank you Mike! As It was a true author-publisher partnership to create. I'm thrilled you like it. David
Posted by: David Meerman Scott | January 16, 2007 at 03:12 AM
David, the cover looks great. I'm glad your Wiley experience continues to be a good one. I can't wait to read the finished product!
Posted by: Joe Wikert | January 16, 2007 at 07:28 PM
Greetings David I am a fourth year PR student at Florida A&M University.Your book was extremely helpful in letting me know how important blogs are to an organization. It's important for PR professionals to keep up with them to know what the public is talking about, as it relates to their organization.
Posted by: Ebony Williams | May 25, 2009 at 01:52 PM