My Newsjacking advice for game day and the day after?
Forget the damned Super Bowl and focus on unexpected breaking news instead.
Everyone is trying to repeat the newsjacking success of Oreo in the 2013 Super Bowl.
You can't. So don't try.
When everyone is focused on a fixed event to newsjack like the Super Bowl, that's a perfect opportunity for you to look elsewhere.
I'll be watching. If you have a success please let me know!