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April 10, 2013


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Chris Nahil

Saw Corrine present at a PRN/Social Media Club Content Marketing event during the summer of 2012 and was wildly impressed but what she and her team have done. Especially so, given my admittedly narrow sighted and prejuducial opinion about what an old school defense contractor could possibly do to innovate in the modern communications age. Congrats to the Raytheon team and thanks, DMS, for giving them the props they deserve.

Chris Nahil

David Meerman Scott

Chris, that Raytheon is a defense contractor makes what they have done all the more interesting which is why I wanted to profile their work. THanks for jumping in.

Larry Waight

Interesting post David! Content marketing is now the new SEO.

Douglas Burdett

David, you have no idea how excited I was to see this post - I've been in the trenches blogging about defense contractor marketing and this post was like getting some long-awaited air support! Now if we can just get those defense contractors to lessen their infatuation with gobbledygook! (Hey, I can dream can't I?)

David Meerman Scott

Larry - I'd agree with all but the "new" part since people like you and me have been doing this for a long time!

Douglas - I always love when I find a great example in a surprising industry. Glad to hear that it is in your wheelhouse. Please pass it on!!

Douglas Burdett

Roger that, David - I've shared the story on my blog: http://bit.ly/13j2kTb Thanks for the air support! Good luck with the 4th edition of New Rules!

Lynford Morton

Thanks for sharing this story, David. I'm a Raytheon alum, so it's always great to see Corinne and company get the credit they deserve. They make it look easy, but creating a culture of sharing in a company whole products are comprised of sensitive information takes true commitment.

David Meerman Scott

Thanks for the share Douglas.

Lynford - yes! They are doing great work over at your former employer!

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