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January 31, 2012

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Remy Bergsma

A good copywriter does not work for free, and neither is it cheap to build and maintain an audience big and engaged enough to spread your message on social media networks to reach as many people as you can compared to a Super Bowl ad.

Then again, it will probably cost a bit less than $3.5 million to achieve that 'good content, spread the word' goal, which is why your post definitely has a point.

Great content and social networking done right might not cost a lot of money, but will still cost time and effort. However, some companies don't want to take time (or have it available) and take the 0-60 in 4 seconds approach. Yes, it has a $3.5 million price tag, but then again: good and fast is never cheap, right? You only get to pick two out of the three (good, fast, cheap) in marketing and creative.

Big Geek Daddy

Here's a good example of a company creating content that other people with share. I don't normally share adverts on my site unless they are really good and this one from Honda for their CR-V is really good. Ferris Bueller fans enjoy:

http://biggeekdad.com/2012/01/matthews-day-off/

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