Harnessing the Here and Now

Posted by David Meerman Scott 05:37 AM on October 13, 2010

A huge company has announced that it is acquiring one of your competitors. The news hit the wires five minutes ago.

What would you do right now? Not tomorrow. Now!

These are the ideas I explore in my new book Real-Time Marketing & PR which releases on November 1, 2010.

Over the next several months, I'll be speaking about the ideas in the book, releasing a new ebook with surprising and fascinating original research, writing bylines, shooting video, and posting on Web Ink Now so I can share the concepts of real-time with you.

Mit_tech_rev Here's an article I wrote titled Harnessing the Here and Now for the MIT Technology Review which came out this week.

I'm kinda psyched to have my stuff published here because of the many smart people I know who are associated with MIT including Brian Halligan, Dharmesh Shah, and Hiroshi Ishii. Me? MIT? No way!

Anyhow, in Harnessing the Here and Now I discuss five ways to embrace real-time marketing:

1. Monitor social networks in real time
2. Engage the media in real time
3. Connect with customers right now
4. Tap the crowd for ideas
5. Create a policy for real-time communication

David Meerman Scott

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