MARKETING AND SALES STRATEGIES

How Content Influences the Buying Process and Grows Business

Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?

Read More

#DawnWall and the Fear of Real Time Media

Posted by David Meerman Scott 09:21 AM on January 15, 2015

Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California.

While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 

Read More

8 Ways to Ruin Your Chance of Making a Sale [Infographic]

Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today.

The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.

Read More

New Rules of Sales on MSNBC Your Business

Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg. 

MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors.

I always love to appear on this show!

Read More

The Year to Manage your Fear

Posted by David Meerman Scott 12:02 PM on January 05, 2015

We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response.

To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, a rebel, an instigator. You may need to challenge the status quo and make a difference in the world.

Read More

Learning from the Best SlideShares of 2014

I’m a fan of the SlideShare social network for sharing presentations. 

Because SlideShare combines both images and text in a unique way, it is an ideal platform to encourage sharing. It is simple to embed the content into other social networks too, particularly LinkedIn (SlideShare’s parent company).

 

Read More

#FAIL: Hightail Holiday Offer Doesn’t Apply to Valued Existing Customers

I’m a “Pro” user of the Hightail (formerly YouSendIt) file sharing and storage service. I’ve been a loyal customer since January 2009, paying over $100 a year for my premium services.

This morning I received an email offer to the address I use to subscribe to Hightail with the subject line “Complete your list with our great discount.”

Read More

Instagram as Content Marketing

Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”.

There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a SlideShare. So get out there and market yourself.

Read More

Social Gamification Extends the Reach of Live Events

Posted by David Meerman Scott 01:19 PM on December 17, 2014

I love that many of the events I present at at have active social backchannels.

The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).

Read More

Public Relations is about Buyers. Not Clip Books.

In the early 2000s, I was vice president of marketing and PR for two publicly traded companies.

Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us.

This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases and pitching journalists.

A decade ago we measured by how thick the spiral bound PR clip book was. This isn't the best approach today, yet many organizations are still working based on the old rules.

Read More
David Meerman Scott

Subscribe to Email Updates

achive