MARKETING AND SALES STRATEGIES

Make it Free: Fifty Years of Content Marketing Grateful Dead Style

The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing.

Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.

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Team Building Lessons from the Grateful Dead

The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5. 

How do you build a business that thrives for fifty years? Let's learn from the Dead.

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Tony Robbins Shows the Future of Real-Time International Presentations

Posted by David Meerman Scott 01:44 PM on June 26, 2015

This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.

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The Best Time to Market a Product, Service, or Idea

Now

Now is the best time to market a product, service, or idea!

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Learning from Jack King: Visionary of Real-Time Content Marketing

Jack King passed away last week at age 84.

He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 

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Food Porn, Beautiful Buns, and Hashtags

Posted by David Meerman Scott 04:22 PM on June 10, 2015

Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so.

I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.

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Freelance Journalist Survival Guide

Posted by David Meerman Scott 01:59 PM on June 02, 2015

The March / April issue of Columbia Journalism Review contained a story about Kyle Chayka, a 26-year-old freelance journalist who makes his living writing for online publications.

Survival strategies of an online freelancer is an interesting take on how an independent journalist can make a living writing for media outlets such as Gizmodo, The Daily Beast, and Pacific Standard.

But as I was reading, I was struck how Chayka and others like him miss the opportunity to write for publications outside of media companies. They limit their outlets (and income) by not considering content marketing as part of their writing portfolio. 

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It’s Time for Content to be Valued Like Customers and Patents and Inventory

Posted by David Meerman Scott 04:01 PM on May 26, 2015

It’s time to treat content as a valuable asset instead of a monthly expense.

I’ve been involved in valuing a number of companies over the years and the assets that get added up include such things as the revenue from customers, real estate, equipment, inventory, and the like.

Let’s include content as an asset too!

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Still More Top Ten Tips for Incredibly Successful Public Speaking

One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later.

It’s time for ten more!

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Deflategate Newsjacking Real-Time Strategy

Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business.

Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 

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David Meerman Scott

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