MARKETING AND SALES STRATEGIES

Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

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Enhance Your Content Marketing with LinkedIn Sponsored Content

Posted by David Meerman Scott 05:21 PM on July 21, 2016

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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Tasha Returns! (How To Make A Big Announcement Even Bigger)

I always love sharing examples of success and today we have a fun one from the world of sports.

Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with the handful of reporters who regularly cover the team. That’s typically all that's done to get the word out.

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The New Rules of Sales and Service Now Out in a Revised and Updated Paperback Edition

Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks.

I’m so excited that after a year of work, the new edition is out. Like the first edition published in 2014, in this updated work I show how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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Brand Journalism at Cleveland Metropolitan School District

Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team.

I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me. It was an incredibly interesting to hear how CMSD deploys journalism techniques to communicate to students, parents, the media, and the wider Cleveland community.

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My Name Is

Posted by David Meerman Scott 03:56 PM on June 21, 2016

I get hundreds of pitches from people each week, mostly via email.

They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too. Read More

Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies

Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery.

While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the candidates positioning strategy and marketing tactics that we filmed part of the conversation.

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HubSpot and Ten Years of the Inbound Marketing Movement

Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!)

Brian and Dharmesh recognized that the way people buy products and services had changed. People were doing independent research on the Web, and companies needed to adapt in order to reach them.

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Is Angie’s List an Email Spammer?

I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the email started. No matter what I do, I cannot stop it.

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Witnessing The Future And Not Recognizing What’s Happening

Posted by David Meerman Scott 09:01 AM on May 28, 2016

Forty years ago today, on May 28, 1976, The Ramones played my high school auditorium. I was 15 years old and a massive live music geek so I lined up early and sat in the front row.

I didn’t like it. I didn’t get it. I thought it was weird. I didn't realize I was witnessing the future.

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David Meerman Scott

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