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October 16, 2009

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Mark

The US Army has been out in front of many of these trends dating back to the 90s. Their marketing efforts have been tremendous and the addition of Facebook as a tool is just further proof that they understand times have changed and are reacting to the changing landscape.

Eric Schwartzman

One of the biggest challenges is living up to the slogan "every service member a spokesperson" which obviously makes policy, training and education critical. I'd be curious to know what you think of how the @USArmy is handling public affairs social media training at DINFOS. Here's a link to a PR podcast with Staff Sgt. Joshua Salmons -- http://bit.ly/3FhpUz What do you think of their approach?

David Meerman Scott

Hi Eric, I can't comment on the education aspect.

I know that the intention is there. The formal guidelines will be coming soon. But I do not have any information on staff training. I'll try to learn about it though.

David

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