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The emerging importance of Facebook for U.S. Army communications

Posted by David Meerman Scott 11:26 PM on October 15, 2009

Army_logo While at The Pentagon on Friday, I had a chance to see the five-acre inner courtyard at the center of the building. It is a remarkably tranquil park where people meet, take a break, or grab lunch.

I interviewed Lieutenant Colonel Kevin V. Arata, U.S. Army, Director, Online and Social Media Division in the courtyard. We discussed social media in the Army and especially the growing importance of Facebook for communications today. In just six months, the US Army Facebook page has 65,000 fans and there is a very active Wall.

Direct link to the video here.

Here are some of the Army's sites:
U.S. Army web presence
ArmyLive blog
U.S. Army on Facebook
U.S. Army on Twitter
U.S. Army on Flickr
U.S. Army on YouTube
U.S. Army on Vimeo
U.S. Army on iReport
U.S. Army on NowPublic
U.S. Army on Delicious

If you have been following this blog, you know that I have been blogging all week about what I learned during my day with the DoD. If you missed it, here are the other posts.

Discussion with Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense.

Interview with Brian Natwick, The Pentagon Channel merging television and Web-based content

Armed with Science: Brand journalism in the U.S. Military humanizes a huge organization

I hope you enjoyed these five blog posts about communications within the U.S. Department of Defense. I'd like to thank LT Jennifer Cragg, New Media Directorate, Office of the Assistant Secretary of Defense for Public Affairs, Defense Media Activity who set up all the interviews for me and educated me about the inner workings of public affairs at the DoD. She even drove me to the various locations during terrible traffic -- we were never late. Thank you LT Cragg.

David Meerman Scott

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