US Air Force Web Posting Response Assessment

Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team are doing to get the word out about the Air Force online.

I wrote about the detailed Air Force blog assessment flowchart that Capt. Faggard shared with me. It provides, in simple to understand, but in a detailed and specific way, how to react to blog posts.

As a result of some of the comments left here as well as on the blogs of Joey DeVilla, Jeremiah Owyang, Steve Field, Matt McGee, and others, Capt. Faggard has revised the US Air Force Web Posting Response Assessment. The new version is below.

Click the assessment for a larger size image.

During my interview, I was intrigued by the term "counter-blogging" which Capt. Faggard says is when: "Airmen counter the people out there in the blogosphere who have negative opinions about the US government and the air force." The assessment is a tool that is used to help in this area.

"We obviously have many more concerns regarding cyberspace than a typical Social Media user," Capt. Faggard says. "I am concerned with how insurgents or potential enemies can use Social Media to their advantage. It's our role to provide a clear and accurate, completely truthful and transparent picture for any audience."

Everyone should take a look at the assessment tool and consider applying something similar in your own organization.

Comments

[DrV]

Found this through Liz Ditz, by the way. Well done.

[Julie Roads]

Wow...my wife actually worked for a government contractor for awhile so I know that they have these intricate plans and charts and methods...this is intense. Much to be learned...mostly I'm impressed by the incredible time they've poured into their blogging mechanism. I love it. Off to tweet this one...

[Ron]

Impressive to see they've invested the time into this. Excellent information to bring to the rest of us.

[Aimee]

What I like about this one is that it is so simple and the suggestions are down-to-earth. It also encourages people to act.