MARKETING AND SALES STRATEGIES

Micro targeting with big data

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.

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Google Plus now going all AOL on us

Posted by David Meerman Scott 10:41 AM on January 27, 2014

UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all.

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When the world's attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.

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Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

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Quark Expeditions Photographic Journal drives social sharing

As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:

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Newsjacking Chris Christie

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there.

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Speaking on all seven continents

Posted by David Meerman Scott 11:48 AM on January 14, 2014

Readers of this blog know that I often discuss my passions including music, travel, surfing, and public speaking.

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How Inbound Marketing got me to Antarctica

Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities.

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What to look for in 2014

Posted by David Meerman Scott 03:04 AM on January 07, 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year.

And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends in 2014 along with 13 others.

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David Meerman Scott

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