Top Marketing Blogs in America

It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) they do help brand a person or an organization as smart and worthy of doing business with.

I'm also a sucker for ranking of marketing and PR blogs. So how cool that Todd Andrlik over at the Todd And blog has compiled his Power 150, a ranking of the top marketing blogs in America.

Todd deserves a great deal of applause for this list because of his methodology. Todd recognized that each of the ways that individual services such as Google and Technorati rank blogs has limitations, so he created an algorithm to include data for each marketing blog and PR blog from several sources: Google PageRank, Bloglines Subscribers, and Technorati ranking. But he went one step further and added his own subjective evaluation based on frequent, relevant, creative and high-quality content plus the use of audio, video and graphics. Well done, Todd.

Think of Todd's approach as like a combination of data-driven popularity data (such as Nielsen TV data) with quality measures (like Emmy awards). If used in the TV world, Todd’s methodology would allow a metrics driven comparison of shows that consistently win awards (The West Wing) with those that consistently attract a large audience (American Idol).

And yes, Web Ink Now, the marketing blog you are reading now, made the list at a respectable number 71.

Comments

[Marketrman]

Nice posting. Do you have any tips on how I can improve my blog rankings? Unfortunately, I'm new to blogging. I'm not looking to have the number one blog. However, I'd like to have a more respectable ranking.

[Todd Andrlik]

Thanks, David, for all the kind words. It means a lot coming from a blogger who helped me get my start in blogging. Looking forward to the new book!

[Mike Sigers]

Wow ! What a great resource Todd created.

I hope to get added to that list next time myself.

[David Meerman Scott]

Marketrman:

Some things that I would suggest based on checking out your blog:

> Create original posts. While it is nice to point to things you see on other blogs and YouTube and whatnot - what do YOU think. What's your take on the marketing world?
> It's not just about tricks like link sharing. It is about great content.
> Why do you call yourself "MarketRMan" rather than your real name? People read blogs from real people.
>Tell us who you are and why you are blogging. Your "about me" page doesn't say much. People read blogs from real people. If you don't have much about yourself in your profile, people may think you don't care or are hiding something.
> Consider making your blog a specialist in a defined niche rather than the broad field of Marketing.
> The huge ad you have for the Katrina fund, while thoughtful, has nothing at all to do with your blog. Yes it is a nice community thing, but it doesn't help your blog drive traffic. When I first linked to your blog I thought you were writing a hurricane blog.

Good luck, David

[Marketrman]

Thanks for the feedback. I'll make sure to implement those suggestions. By the way, Marketrman since I currently work for a market research company. Marketrman is short for Market Research Man.

[Joan Stewart, The Publicity Hound]

Thanks, David, for pointing out this "Top 150" list which I didn't know about until I visited your blog.

I checked it out and, much to my surprise, my blog is on the list, at Number 104.

Here's hoping I can surpass you next year! (Isn't this fun?)