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November 21, 2006


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Tina Lang-Stuart

Excellent point David on new media being able to support a company's brand.

This bring me to the point of company-sponsored wikis. Being able to allow employees to share their thoughts freely (without repercussions) and contribute their opinions to solve a company problem can also help tremendously with internal branding.

A brand can only be effective if the internal brand matches the external brand. In both cases, social media can help!

David Meerman Scott

Tina, you are right. When employees can add their ideas in a public forum such as a Wiki (or blog) they tend to have much more buy-in and ownership in the company. Thanks for the comment

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