MARKETING AND SALES STRATEGIES

Netflix and RSS feeds: Long Tail Marketing at work

Posted by David Meerman Scott 01:11 AM on July 30, 2006

RSS feeds are increasingly a terrific way for a company to target specific customers and for consumers to select only the content that interests them, turning organizations of all kinds into a true Long Tail marketers.

Netflix

Netflix markets to the Long Tail by deployments of targeted RSS feeds where video fans sign up for RSS feeds to update them based on their interests. Available feeds include Netflix Top 100, New Releases, Documentary Top 25, Comedy Top 25, Classics Top 25, and many more.

What sets this marketing apart from the standard web model is that it is highly targeted and delivered directly to micro-audiences of interested consumers. How different this approach is to the old world of blasting a TV ad to the masses!

David Meerman Scott

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