I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
UPDATE April 1, 2009
At the South-by-Southwest festival - #SXSW - I launched my newest book World Wide Rave.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
My new book, World Wide Rave officially releases on March 3. I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
World Wide Rave (the book) is now at the printer and is scheduled to start shipping in late February.
Erin Weed, founder of Girls Fight Back!, uses her Web site, MySpace and Facebook groups, blog, and YouTube videos as a way to promote women's safety and self-defense issues.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
