I was in Las Vegas last week speaking on New Marketing Mastery at Tony Robbins Business Mastery and as always when I’m in town I take in the Fountains of Bellagio multiple times. The free show happens many times per day and is one of the top attractions in the city, driving people into the luxury hotel’s high-end shops, restaurants, and casino tables. I was thinking about how the Fountains of Bellagio are a perfect bricks and mortar metaphor for giving away content on the web to drive people to your virtual storefront.Read More
Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook. It is content marketing for when you have millions in the budget. Watch the film here.Read More
I frequently speak with people who run local businesses such as real-estate agencies, law firms, bike shops, and the like. These entrepreneurs are frequently interested in the ideas of real-time marketing, social networking, and content creation to grow their businesses but are struggling to find a way to create something of interest to their local market.Read More
Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so.
I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.Read More
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice.
The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.Read More
I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.Read More
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.Read More