MARKETING AND SALES STRATEGIES

Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.

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Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.

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Artificial Intelligence In Marketing Is Here Today And You Need To Know About It

At IMPACT Live this summer, I very much enjoyed the talk Paul Roetzer delivered on artificial intelligence in marketing. I had been thinking about the topic a bit, but didn’t know where to start learning. Paul, founder of both PR 20/20 and the Marketing Artificial Intelligence Institute, showed me the way. I was wary digging in on my own because AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago.

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Your Content History Should Live Forever

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

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Google News rich story view means new SEO opportunities

I’m a huge Google News geek.

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Do not delete your content because it should live forever

Posted by David Meerman Scott 11:46 AM on March 28, 2013

UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.

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How to make your site mobile friendly

Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.

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You have been hacked

Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the subject line: "Have you been hacked?"

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Google Plus now open to everyone

Google Plus (Google+ or just G+) is the fastest growing social network in history. It launched in late June as invitation only, in just two weeks had reached 10 million users. The G+ iPhone app has been the most popular in the iTunes store. I jumped on quickly and I really like it.

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Shaq Googled Big House Outside of Boston

Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.

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David Meerman Scott

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