At IMPACT Live this summer, I very much enjoyed the talk Paul Roetzer delivered on artificial intelligence in marketing. I had been thinking about the topic a bit, but didn’t know where to start learning. Paul, founder of both PR 20/20 and the Marketing Artificial Intelligence Institute, showed me the way. I was wary digging in on my own because AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago.Read More
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.Read More
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.Read More
Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.Read More
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections.
As he was working on his marketing plans, he came to the realization that traditional business-to-business marketing like tradeshows are expensive and increasingly ineffective. He also understands the importance of the search engines for his business.Read More