MARKETING AND SALES STRATEGIES

In 2018, Success Will Come From Telling The Truth

Posted by David Meerman Scott 10:03 AM on December 27, 2017

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality.

The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services. 

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Here’s why modern marketing began in 2007

I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device!

I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.

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Monetizing Micro-Content: What Marketers Need To Know About Blockchain

Posted by David Meerman Scott 02:48 PM on October 24, 2017

I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has gone through an enormous revolution as a result of the web. Recently, I’ve been thinking a lot about blockchain. I think the technology is coming to marketing soon and has potential to be just as revolutionary as the web has been.

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American Airlines Integrates Social Media From Reservation Agents Up To The CEO

American Airlines is an amazing example of the new rules of marketing and public relations at work throughout an organization. Recently, I went to the company’s Dallas headquarters to learn how the airline uses real-time social networking to communicate with customers. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released this week, I share how important real-time customer communications are for running the entire airline all the way up to the CEO.

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Personal Privacy Online, Data Condoms, And Protecting Your Kids

At the Public Affairs Council Executive Meeting where I delivered a keynote speech titled “Why the Best Marketers Win Elections” I had a chance to interview Nuala O’Connor, @privacymama, President & CEO of the Center for Democracy & Technology, a global nonprofit committed to advancing our digital rights. We spoke about safeguarding your own and your kids’ online privacy.

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Mastodon Is Better Than Twitter But You Should Ignore It

Posted by David Meerman Scott 03:42 PM on April 24, 2017

When a new social network pops up and the defining characteristic is that it is like another social network but better, it’s doomed. Mastodon is the latest cool kids social network “like Twitter but better” and is reported to be experiencing very fast growth. But like others that basically copy what’s already established (Ello and Google Plus come to mind), my guess is that it will not catch on beyond a bunch of very early adopters.

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IRRESISTIBLE

I’m a “zero email” enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on email that we are never in the productivity zone. 

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Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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Social Media and the Secret Lives of Teenagers

“Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media.”

I just finished the book American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales. This is an important book if you want to learn how the young generation—both girls and boys—use their smartphones. It’s an essential read if you have teenagers or tweens in your life.

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David Meerman Scott

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