Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.Read More
I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”. People ask: “What can I do to convince the bosses?”Read More
I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device!
I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.Read More
In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only by becoming the company experts on our buyers.Read More
You have a printing press, television studio, photo lab, and radio station in your pocket right now.
Your mobile device is an amazing sales and marketing tool and it is available to you 24x7. A few decades ago, such a thing was science fiction. Now it is science fact.Read More
In the past year or so, live-streaming and short-form video applications for smartphones have become exciting new ways to share interesting aspects of life and business and gain new followers and customers as a result. The most popular applications include Instagram video, Twitter video, Snapchat Stories, and Facebook Live. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released July 31, I share how Rebecca Korn, a financial advisor and business strategist with Northwestern Mutual, uses Snapchat to generate new business.Read More
American Airlines is an amazing example of the new rules of marketing and public relations at work throughout an organization. Recently, I went to the company’s Dallas headquarters to learn how the airline uses real-time social networking to communicate with customers. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released this week, I share how important real-time customer communications are for running the entire airline all the way up to the CEO.Read More
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy. I’m excited that the newly updated 6th edition is out in the next few days in the USA and will soon reach other countries around the world.Read More