MARKETING AND SALES STRATEGIES

How To Use Facebook Live For Employee Communications

When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.

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It’s Just Marketing

I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.

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How to use the new Vine social app for marketing and PR

Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos.

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How to use Instagram, Pinterest, and 500px to sell an expensive product

Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?

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How to make your site mobile friendly

Apple reported more than five million iPhone 5 units were sold in the first three days that it was offered for sale. And it's not just Apple products. Mobile is now the preferred way many people get online.

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Will Facebook destroy Instagram?

I've talked before about why I love Instagram.

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Go Mobile

In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cater to highly refined customer preferences. So if you want to listen to classic reggae while sipping a Red Stripe, there is a bar for you in Roppongi. But how do you find these establishments when you’re thirsty and confused in an unfamiliar city?

Your mobile of course!

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Why I love Instagram

It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.

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Google Plus now open to everyone

Google Plus (Google+ or just G+) is the fastest growing social network in history. It launched in late June as invitation only, in just two weeks had reached 10 million users. The G+ iPhone app has been the most popular in the iTunes store. I jumped on quickly and I really like it.

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Cyber graffiti with WiFi network names as advertising

Posted by David Meerman Scott 06:11 AM on February 09, 2011

You're on the road, perhaps at a coffee emporium, and you want to find a free WiFi network. Hey, we’ve all done it...

You look at the network names and there's the usual assortment: People who default to use a WiFi name like 'linksys,' some who use their family name 'Jones_Network,' some random nonsense like 'FJ8673UHNN4,' and the credit-card-required paid networks like 'Boingo_Hotspot.'

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David Meerman Scott

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