I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday evening, Donald Trump got ahead of the news cycle by releasing his own mug shot in real time. He shared it to his email subscriber list and reactivated his X (the social network formerly known as Twitter) account after two years to share there as well.
AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. A list of blue links doesn’t apply with chatbot queries, so to get found you need ...
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web...
The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.
Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.
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Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”
Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland, an account...
Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
