Friendly Service Makes For Great Marketing

Posted by David Meerman Scott 09:39 AM on March 20, 2018

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business.

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Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.

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My New American Express Business Platinum Card is METAL!

Posted by David Meerman Scott 11:12 AM on February 08, 2018

Amex metalI received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex.

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

Posted by David Meerman Scott 05:46 AM on February 02, 2018

Super-Bowl-52It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company:

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

Posted by David Meerman Scott 04:11 AM on January 11, 2018

CES blackout.jpgThe massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.

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Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.

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Here’s why modern marketing began in 2007

I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device!

I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.

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Join Me In Panama: Geoversity’s Designing With Nature Event

Posted by David Meerman Scott 03:21 PM on November 16, 2017

Geoversity’s The Nature of Business Executive Program 2018 is a five-day experiential and interactive program where “restless creatives” including CEOs, executives, and entrepreneurs team up with business leaders, best-selling authors, artists, musicians, scientists and designers to gain practical insights from nature that will help them drive their businesses to new levels of performance. 

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Snubbing Marketing To Build Fans And Grow Business

Posted by David Meerman Scott 09:44 AM on November 10, 2017

I was in Cairo this week for a speaking engagement at The Marketers League and my friend Omar Islam Shalaby invited me to meet him for dinner at U Bistro & Bar. Omar said: “It’s a secret bar in the hippest part of Cairo. You’ll love it.” I was especially intrigued when I got back to my hotel and found that the establishment only has a placeholder website. 

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Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.

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David Meerman Scott

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