The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.Read More
I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.Read More
I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device!
I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.Read More
Geoversity’s The Nature of Business Executive Program 2018 is a five-day experiential and interactive program where “restless creatives” including CEOs, executives, and entrepreneurs team up with business leaders, best-selling authors, artists, musicians, scientists and designers to gain practical insights from nature that will help them drive their businesses to new levels of performance.
I was in Cairo this week for a speaking engagement at The Marketers League and my friend Omar Islam Shalaby invited me to meet him for dinner at U Bistro & Bar. Omar said: “It’s a secret bar in the hippest part of Cairo. You’ll love it.” I was especially intrigued when I got back to my hotel and found that the establishment only has a placeholder website.Read More
Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.Read More
I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has gone through an enormous revolution as a result of the web. Recently, I’ve been thinking a lot about blockchain. I think the technology is coming to marketing soon and has potential to be just as revolutionary as the web has been.Read More
I’m frequently asked about advertising on social media sites like Facebook, Twitter, and LinkedIn. While I’m convinced that creating original content and publishing it for free is the best strategy over the long term, I also believe there are times that the advertising programs offered by the social networks including Facebook ads, Twitter ads, LinkedIn ads, and other advertising programs make sense.Read More
This morning I needed to go from my hotel at Sydney Olympic Park to the Sydney International Airport for a flight to Boston via LAX. I had been in Sydney to speak at Tony Robbins Business Mastery and since I am carrying an oddly shaped road case containing a pop-up display that does not fit into a normal car, I can’t call Uber or use the normal taxi line in front of the hotel. Yesterday, I asked the hotel to call me a “maxi taxi” - a minivan with a large storage area.Read More
In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only by becoming the company experts on our buyers.Read More