MARKETING AND SALES STRATEGIES

Is Facebook Protecting Your Information Now?

Posted by David Meerman Scott 10:23 AM on April 24, 2018

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed.

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Posted by David Meerman Scott 01:57 PM on April 11, 2018

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life.

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Blockchain Social Network To Replace Facebook A Long Way Off

Posted by David Meerman Scott 10:58 AM on April 02, 2018

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative?

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Can We No Longer Trust Facebook?

Posted by David Meerman Scott 02:30 PM on March 26, 2018

Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under fire for allowing Russian operatives to purchase Facebook ads to influence the 2016 U.S Presidential election. Then it emerged that Cambridge Analytica, a political data firm, gained access to private information on more than 50 million Facebook users. Yes, the problems were bad. But worse, Facebook hasn’t been completely open and honest and transparent as these stories were breaking. I no longer trust Facebook.

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality.

The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services. 

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How To Use Facebook Live For Employee Communications

When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.

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Don't Blame Technology For Fear Of The New

Posted by David Meerman Scott 04:09 PM on May 17, 2017

Fake news is the fault of Facebook! Uber drivers are dangerous! Oh the horror! We’re yet again going through a paranoid cycle where people who should know better are blaming technology for what humans do with it.

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Own Your Marketing Assets Instead of Renting Them

Posted by David Meerman Scott 12:22 PM on January 26, 2017

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

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The Importance of Owning Your Content Real Estate

Posted by David Meerman Scott 03:58 PM on August 30, 2016

Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a service like Facebook Live has a fatal flaw—you do not own the real estate. Check out the discussion in the comments.

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The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

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David Meerman Scott

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