MARKETING AND SALES STRATEGIES

How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with.

And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales!

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

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Carbon Black Seizes The Moment When Expertise Is In High Demand

Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way these attacks work means that compromises of machines and networks that have already occurred may not yet have been detected, and that existing infections from the malware can spread within networks.”

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Agile, Real-Time Customer Service [free ebook]

This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.

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Who wrote that awesome white paper?

Posted by David Meerman Scott 05:46 AM on February 19, 2014

A reader asks: “Should white papers have a named author? Or can it simply state a company name or department as author?”

This seemingly small issue has big ramifications so I’m sharing here.

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I love that the new Kindle Matchbook will cost me thousands a year in royalties

Posted by David Meerman Scott 08:24 AM on September 03, 2013

This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99.

I figure this will cost me $4,000 a year. And I just love that fact(!!). Let me explain.

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Write, design, and publish an ebook in three hours

My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and publish an ebook Get out of your minivan and into our spaceship in just three hours.

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My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF

Posted by David Meerman Scott 11:34 AM on January 02, 2013

As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.

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How to Target Buyer Personas with the Right Content Created Especially for Them

This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done so, read the first installment Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing.

Subject matter experts

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When free is not free

Posted by David Meerman Scott 10:58 AM on June 27, 2012

As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?

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David Meerman Scott

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