Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.Read More
You have a printing press, television studio, photo lab, and radio station in your pocket right now.
Your mobile device is an amazing sales and marketing tool and it is available to you 24x7. A few decades ago, such a thing was science fiction. Now it is science fact.Read More
I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time.Read More
Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team.
I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me. It was an incredibly interesting to hear how CMSD deploys journalism techniques to communicate to students, parents, the media, and the wider Cleveland community.Read More
Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves).
I had time to think about how content driven the business of surfing is.Read More
Are you are trying to explain new marketing to those who “just don’t get it” like, maybe, your bosses, your employees, your spouse, your parents, or your kids? This new film about Content Marketing is the best way I’ve seen to share the ideas of reaching people with content in a way they appreciate.Read More
Jack King passed away last week at age 84.
He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.Read More
Survival strategies of an online freelancer is an interesting take on how an independent journalist can make a living writing for media outlets such as Gizmodo, The Daily Beast, and Pacific Standard.
But as I was reading, I was struck how Chayka and others like him miss the opportunity to write for publications outside of media companies. They limit their outlets (and income) by not considering content marketing as part of their writing portfolio.Read More
It’s time to treat content as a valuable asset instead of a monthly expense.
I’ve been involved in valuing a number of companies over the years and the assets that get added up include such things as the revenue from customers, real estate, equipment, inventory, and the like.
Let’s include content as an asset too!Read More
Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program.
How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.Read More