MARKETING AND SALES STRATEGIES

How I Know Instantly If A Hotel Has Great Service

Posted by David Meerman Scott 06:17 PM on July 19, 2018

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel.

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

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Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 - 10, 2019.

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When The Boss Says "No!" To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?”

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A GDPR Email That I Love!

Posted by David Meerman Scott 08:26 PM on May 23, 2018

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25.

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find?

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen by as many people as they used to be. Hundreds of people have told me they experience the same.

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Posted by David Meerman Scott 01:57 PM on April 11, 2018

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life.

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Friendly Service Makes For Great Marketing

Posted by David Meerman Scott 09:39 AM on March 20, 2018

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business.

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The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller.

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David Meerman Scott

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