Better, Faster, Cheaper!

Posted by David Meerman Scott 04:30 PM on February 14, 2018

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

Posted by David Meerman Scott 05:46 AM on February 02, 2018

Super-Bowl-52It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company:

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Monetizing Micro-Content: What Marketers Need To Know About Blockchain

Posted by David Meerman Scott 02:48 PM on October 24, 2017

I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has gone through an enormous revolution as a result of the web. Recently, I’ve been thinking a lot about blockchain. I think the technology is coming to marketing soon and has potential to be just as revolutionary as the web has been.

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Content Marketing vs Paid Advertising Relative to Company Growth Phase

Posted by David Meerman Scott 04:38 PM on October 10, 2017

I’m frequently asked about advertising on social media sites like Facebook, Twitter, and LinkedIn. While I’m convinced that creating original content and publishing it for free is the best strategy over the long term, I also believe there are times that the advertising programs offered by the social networks including Facebook ads, Twitter ads, LinkedIn ads, and other advertising programs make sense.

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Artificial Intelligence In Marketing Is Here Today And You Need To Know About It

At IMPACT Live this summer, I very much enjoyed the talk Paul Roetzer delivered on artificial intelligence in marketing. I had been thinking about the topic a bit, but didn’t know where to start learning. Paul, founder of both PR 20/20 and the Marketing Artificial Intelligence Institute, showed me the way. I was wary digging in on my own because AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago.

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Using Buyer Personas To Market and Sell Real Estate

Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up. Buyer personas, the distinct demographic groupings of your potential customers, are critically important for successful marketing that leads to sales success.

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Sonic Branding: The Last Great Untapped Opportunity

I co-founded Signature Tones, a sonic branding studio, and I wanted you to be among the first to know about it. It’s crazy exciting to establish a business that combines my marketing geekdom with my massive passion for music. Sonic branding is a wide open and little understood aspect of marketing that has fascinated me for more than a decade. I started the company with my friend Juanito Pascual, a Santa Monica - based touring musician and recording artist.

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How To Use Facebook Live For Employee Communications

When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As people were seeing my live broadcast, they began to share on their own timelines and more and more people started to watch. Tony also shared with his nearly 2.5 million Facebook followers and soon there were over 10,000 people tuned into my Facebook Live broadcast.

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World’s First Real-Time Data Enabled Toilet Paper Holder!

Yes, there’s an app for that.

I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhaps while you are sitting on the throne), and even orders more T.P. automatically.  

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Own Your Marketing Assets Instead of Renting Them

Posted by David Meerman Scott 12:22 PM on January 26, 2017

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

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David Meerman Scott

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