MARKETING AND SALES STRATEGIES

The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller.

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KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.

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Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.

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Better, Faster, Cheaper!

Posted by David Meerman Scott 04:30 PM on February 14, 2018

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!

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My New American Express Business Platinum Card is METAL!

Posted by David Meerman Scott 11:12 AM on February 08, 2018

Amex metalI received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex.

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

Posted by David Meerman Scott 05:46 AM on February 02, 2018

Super-Bowl-52It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company:

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As a Top Producing Agent

Posted by David Meerman Scott 02:23 PM on January 23, 2018

real estate agentToday I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said.

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

Posted by David Meerman Scott 04:11 AM on January 11, 2018

CES blackout.jpgThe massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.

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The New Rules of Marketing and PR 6th Edition Audiobook Out Now

Posted by David Meerman Scott 03:36 PM on January 02, 2018

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com. 

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In 2018, Success Will Come From Telling The Truth

Posted by David Meerman Scott 10:03 AM on December 27, 2017

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.

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David Meerman Scott

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