MARKETING AND SALES STRATEGIES

In a World of Social Media, Content Is Even More King

shutterstock_302067629I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen by as many people as they used to be. Hundreds of people have told me they experience the same.

The solution? Old school content like websites and blogging continue to have tremendous value as a place to learn and to share.

As social media took off in popularity over the past decade, many people predicted the demise of blogs and websites. Why create original content, people said, when you can be active in the social “conversation”? That strategy may work for some, but if you are marketing a product or service, you still need original content that educates and informs. You still need to share your expertise with the world. 

Even for those people and organizations who are making good use of social media, potential customers still want somewhere they can go to learn more. That’s where your original content comes in.

And always remember that social posts don’t get surfaced in search engines. So when people are searching for what you have to offer, your content is what they will find, not your latest social post.

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David Meerman Scott

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