I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial firs...
Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR. I give the DMA a great deal of credit ...
Let's talk about calculating Return on Investment (ROI)
Would you want these guys to take care of you or a loved one?
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world.
Early this year, I visited the jungles of Panama with Nathan Gray and Lider Sucre of Earth Train, staying at their beautiful Mamoni Valley Preserve campus.
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
As a live music geek, I am always interested in the opening act.
UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time market...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
