I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE April 1, 2009
At the South-by-Southwest festival - #SXSW - I launched my newest book World Wide Rave.
UPDATE March 27, 2009 The guest list is now full. Thanks for your interest. Follow our updates using hashtag #NASDAQ on Monday.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
Here is the second installment of my three part video series Riding the Rave. My friends Tim Washer, Scott Teems, and I put together the three part video series to show the absurdity of working with others.
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
My post yesterday Top ten tips for incredibly successful public speaking received the most hits of any post I have written this year, so I thought I'd add a thought about public speaking and why it is like billiards. I first shared this idea on the Marketing Over Coffee podc...
I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.
Got an interesting email from my friend Bob Zagami, who is Chair, AIIM International Board of Directors. Bob says that for a limited time, anyone can join AIIM with a Professional Membership at whatever price they could pay.
You know when your marketing agency or business partner just doesn't get it? It's frustrating as hell.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
One of the currencies of social media is that when you participate, people find out who you are.
Many people think that Search Engine Optimization involves some sort of magic formula.
I've spent the past week delivering four keynote speeches in four countries to hundreds of people each. My friends at Best Marketing invited me to their Password 2009 events, and I felt like a rock star as the road show included: Monday in Zagreb, Croatia Tuesday in Riga, La...
I had a conversation with my friend David Henderson about big PR agencies and how companies should vet those they are considering working with.
Last week, I was in Istanbul for the launch of The New Rules of Marketing & PR in Turkish. Of the 22 languages the book is being published in, I like the Turkish cover art the best. Thanks to my Turkish publishers MediaCat and to the book designer Kimac Cabuker for great...