I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I spoke with four different people about this disconnect. It turns out the music to the outdoor part of the spa is on the same channel as the other outdoor pool areas. You know, the ones with adults drinking and kids screaming – the place where blaring music is acceptable.
It was impossible for hotel staff to eliminate the music being piped into the spa.
Do the copywriters know this? Probably not. My guess is they're in some comfortable corporate office somewhere and have never visited the property.
How can we trust marketing if there is a disconnect with reality?