Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

Posted by David Meerman Scott 04:48 AM on March 02, 2012

UG1My friends over at UrgentGenius have just kicked off the second annual Newsjacking competition and you are invited to enter.

But you've got to act fast because the contest starts today and you only have this weekend to create something awesome.

Hey, it's real-time stuff we're talking here – so it's a real-time contest.

The brief is simple

The challenge is open to advertising and PR folk, coders, students, filmmakers, bedroom mash-up experts, and, well, YOU.

Just choose a trending topic and create a reaction to it in the space of 48 hours.

But you've got to register first.

UG2Anything goes, as long as it's topical. Just think, make and launch. Your content could be a blog post, an infographic, a video, a flashmob that you film, a Facebook game. Whatever you want.

The team that creates the content with the most hits / likes / retweets wins. In addition, UrgentGenius has "a who's who" (their words) of media folk to appraise the work so even if your creation doesn't win, it could be a "judges favourite." (I'm one of the judges.)

Up for the challenge? Submit your team NOW.


  • Today, Friday March 2 at 6:00 pm in your local time zone the competition begins. You’ve got just 48 hours to create some awesome content.
  • On Sunday March 4 at 6:00 pm in your local time zone the competition ends and your content needs to be complete and posted.
  • Between March 4 and March 11 you seed people to react – to tweet, like, link, +1, and other ways - to show people are interested in your creation.
  • During South-by-Southwest - SXSW - interactive festival I'm speaking on Newsjacking and the UrgentGenius team are involved in several panels. We’ll be talking about the entries from the stage.
  • On March 11 UrgentGenius tallies the results and declares a global winner
  • Buzz generated for the winners

    The best creations will be included in talks by Urgent Genius founders Jon Burkhart and Grant Hunter at SXSW Saturday March 10 at 11:00
    Real-Time Newsjacking & a Cold-Blooded Tweeter

    I'll be talking it up at my Newsjacking presentation at SXSW too on Friday March 9 at 2:00
    Newsjacking: How to Inject your Ideas

    Last years' Urgent Genius Weekender resulted in content featured everywhere from to Rolling Stone, the Guardian, Empire and MTV with the best stuff gathering more than 2 million cumulative hits.

    David Meerman Scott

    Subscribe to Email Updates

    sonic branding