I met a bunch of interesting people, drove some cool cars, and learned a great deal. I’ve got so much to share that I'll be blogging exclusively about GM for the rest of the week.
First up is my video interview with Fritz Henderson, President and Chief Executive Officer of General Motors.
We discuss what helps to sell cars, including "new marketing" (brand journalism, blogs, online video, etc.) as well as the more traditional television commercials plus the importance of word of mouth. The video is 11 minutes. Below are some times if you want to skip to a particular part of the video.
My favorite (lightly edited) quote: “Word of mouth is the number one influence on the decision to buy a car... Social media democratizes providing word of mouth to a much broader audience.”