I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for social media guidelines for those who do not have them.
For those of you who work in large organizations struggling with social media, please share this with your bosses.
Both the ebook and the video show how Airmen are using social media to stay informed and inform others. Airmen have the ability to communicate and tell the Air Force story better than anyone else. By reaching out with social media tools, they're able to it quickly and in their own voice.