Tube Your Mom

Posted by David Meerman Scott 08:41 AM on May 12, 2007

Yikes. What a curious subject line for a blog post.

Readers of this blog know that I love viral marketing. I've been known to dabble in a little viral marketing myself. Getting others to tell your story is a terrific way to get known.

Last week, the new file sharing service Tubes launched a campaign for Mothers Day called Tube Your Mom. The idea is that when you live far away from Mom, flowers don't cut it. And by now it's too late to send something via mail.

Are you stuck? No. Why not send photos to her online? Yeah, right. Mom can barely send an email, how is she going to figure out photo sharing!


Enter Tubes. The service makes it easy to send photos to Mom.

The viral campaign included the following components:
A very attractive microsite at
A press release via MarketWire
A YouTube Video

They've gotten some nice pickup including a mention from Yahoo! Tech reporter Gina Hughes and several Diggs.

An excellent viral campaign with all the components.

Disclosure: I have done some strategy work for the parent company of Tubes.

David Meerman Scott

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