MARKETING AND SALES STRATEGIES
Press Release Content,
New Rules of Marketing and PR,
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Thank you to my friends at Wiley who worked with me to create this cover. I was thrilled that Wiley made me a part of the process.
Many publishers force book covers on authors. One of my friends said that when she first saw her cover and was told that it could not be changed, she was so bummed that she cried.
The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly will be out in June 2007. Thanks to many of you who have commented on this blog and helped to make the book better.
Now THAT is a professional looking, well thought out, timeless, classic book cover !
Uh, can you get 'em to do my next one ?
Thank you Mike! As It was a true author-publisher partnership to create. I'm thrilled you like it. David
David, the cover looks great. I'm glad your Wiley experience continues to be a good one. I can't wait to read the finished product!
Greetings David I am a fourth year PR student at Florida A&M University.Your book was extremely helpful in letting me know how important blogs are to an organization. It's important for PR professionals to keep up with them to know what the public is talking about, as it relates to their organization.
This is a great audio book and well worth the little bit of money it costs. Better yet go to the local library and rent it like I did.
Thanks for the great information David and here is my blog for you to check out.
All the best and looking forward to your comments.
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