MARKETING AND SALES STRATEGIES
Press Release Content,
New Rules of Marketing and PR,
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Thank you to my friends at Wiley who worked with me to create this cover. I was thrilled that Wiley made me a part of the process.
Many publishers force book covers on authors. One of my friends said that when she first saw her cover and was told that it could not be changed, she was so bummed that she cried.
The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly will be out in June 2007. Thanks to many of you who have commented on this blog and helped to make the book better.
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