MARKETING AND SALES STRATEGIES

How Creative Commons Helped Spread My Ideas To Millions Of People!

8539048913_5380a7fc43_kI'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others.

My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

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How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with.

And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales!

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

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Really, Truly, Actually Free Content

Posted by David Meerman Scott 09:47 PM on July 24, 2018

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.

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How I Know Instantly If A Hotel Has Great Service

Posted by David Meerman Scott 06:17 PM on July 19, 2018

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel.

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

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Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)

Posted by David Meerman Scott 04:40 PM on July 02, 2018

This summer I’ve seen some great live music including Eminem, St. Vincent, Beck, Aerosmith, and Ryan Adams (covering the entire Rolling Stones Exile on Main Street album). Two bands I saw stuck me as a fascinating contrast of performance styles: U2 and Dead and Company. It got me thinking about how we work no matter our profession.

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Few Professionals Are Happy With Social Networks

Posted by David Meerman Scott 10:40 AM on June 26, 2018

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating.

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Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale.

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IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Posted by David Meerman Scott 11:43 AM on June 12, 2018

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh.

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David Meerman Scott

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