The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.Read More
In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.Read More
Oxford Dictionaries announced the shortlist and winner of the Word of the Year for 2017 and I’m stunned that newsjacking, a marketing strategy I popularized, is on the list. Youthquake was selected as this year’s Word of the Year and the shortlist includes Antifa , Broflake, Gorpcore, Kompromat, Milkshake Duck, Newsjacking, Unicorn, and White fragility.Read More
I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons.Read More
Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality.
The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.Read More
I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device!
I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007.Read More
Geoversity’s The Nature of Business Executive Program 2018 is a five-day experiential and interactive program where “restless creatives” including CEOs, executives, and entrepreneurs team up with business leaders, best-selling authors, artists, musicians, scientists and designers to gain practical insights from nature that will help them drive their businesses to new levels of performance.
I was in Cairo this week for a speaking engagement at The Marketers League and my friend Omar Islam Shalaby invited me to meet him for dinner at U Bistro & Bar. Omar said: “It’s a secret bar in the hippest part of Cairo. You’ll love it.” I was especially intrigued when I got back to my hotel and found that the establishment only has a placeholder website.Read More
Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on the fundamentals needed to achieve success by engaging with contextually relevant websites.” I’m pleased to see that Newsjacking, a concept I pioneered, is one of most important elements in the table.Read More