MARKETING AND SALES STRATEGIES

Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right.

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Posted by David Meerman Scott 01:57 PM on April 11, 2018

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life.

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Blockchain Social Network To Replace Facebook A Long Way Off

Posted by David Meerman Scott 10:58 AM on April 02, 2018

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative?

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Can We No Longer Trust Facebook?

Posted by David Meerman Scott 02:30 PM on March 26, 2018

Facebook has been in the news a lot in 2018, and it hasn’t been good. First, the company was under fire for allowing Russian operatives to purchase Facebook ads to influence the 2016 U.S Presidential election. Then it emerged that Cambridge Analytica, a political data firm, gained access to private information on more than 50 million Facebook users. Yes, the problems were bad. But worse, Facebook hasn’t been completely open and honest and transparent as these stories were breaking. I no longer trust Facebook.

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Friendly Service Makes For Great Marketing

Posted by David Meerman Scott 09:39 AM on March 20, 2018

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business.

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Marketing Lessons From Failed Social Media Fame In China

My friend Stephen Turban is wicked smart. How smart? Well he’s a recent graduate of Harvard College and a current analytics fellow at McKinsey & Company. But he also speaks and writes Mandarin. Oh, and he’s the author of Your Relationship GPA: Lessons from Harvard students on how to make time for what matters most. So when Stephen wrote the fascinating piece for Tech in Asia titled How this Harvard grad tried (but failed) to become an internet celebrity in China I knew it would be good.

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The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller.

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KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.

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Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.

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Better, Faster, Cheaper!

Posted by David Meerman Scott 04:30 PM on February 14, 2018

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!

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David Meerman Scott

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