MARKETING AND SALES STRATEGIES

What a world we live in!

Posted by David Meerman Scott 04:36 PM on December 21, 2015

the_jetsonsThat device in your pocket?

What was science fiction just a few years ago is science fact today!

How incredible that you can instantly create a video stream on a service like Periscope and reach thousands of interested people who pay attention to what you are broadcasting. At no cost! 

Or you can have a two-way video conversation with a potential customer on the other side of the planet with a service like Skype. For free!

Your mobile device is much more powerful than what the creators of The Jetsons imagined.

Each of us has the ability to reach almost any human on the planet in real time. You can publish content - a blog post, video, infographic, photo - for free to reach potential customers who will be eager to do business with you. 

Marketing used to mean advertising and those with the biggest budgets won. Getting attention a few decades ago was hard work.

Now is the best time to grow a business in human history 

We’re living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising. We don't have to invest in huge public relations efforts to convince the media to write (or broadcast) about our products and services.

We can go direct.

There is a tremendous opportunity right now to reach people by publishing great stuff that brands us as leaders. Now we can create videos, tell stories, interact with people and develop interesting information that people want to consume and that they are eager to share with their friends, family, and colleagues.

There’s a new world – are you part of it?

If not now, when?

Now is a terrific time to start. It is not too late. If you’ve got something to say, then say it.

What are you waiting for?

You are in charge of your own success.

New Call-to-action

David Meerman Scott

Subscribe to Email Updates

DMS_speaking_square_ad.jpgDMS_speaking_square_ad-1.jpg
Newsjacking_Square_Ad.jpgNewsjacking_Square_Ad-1.jpg