Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales.
Think about it. If you work at a big company and you’re on LinkedIn or Twitter, you can instantly engage with potential customers no matter what department within the company you happen to work in.
If you’re an accountant at a technology company and somebody you follow on Twitter happens to mention that he or she is researching a technology like the one your company makes, bingo! You can point the person to a video on your company’s YouTube channel. Even though you’re not formally in the sales department, you’re still driving your contacts into the buying process.
Everyone in your organization is in sales
If you run a small company, then you’re in sales.
If you’re a doctor or lawyer or accountant, you’re in sales.
Entrepreneurs are in sales, too.
Everybody who lives by their wits by going independent or starting something new or running an established organization should always be selling.
The good news is that it is much easier than ever to handle the sales aspects of running a small business.