MARKETING AND SALES STRATEGIES

Reactvertising [TM] a hysterical look at Real-Time Marketing

Posted by David Meerman Scott 02:59 PM on October 31, 2014

This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Dave Carroll of United Breaks Guitars four years later

If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views.

I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.

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No Woman No Drive

Posted by David Meerman Scott 06:38 AM on October 29, 2013

In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.

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When does an insurance agent enjoy a car crash?

With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.

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Marina quits her job via YouTube video

Posted by David Meerman Scott 06:10 AM on October 02, 2013

Eight and a half million views and counting in a bit over four days.

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Content marketing and video showcase expertise and drive tons of business

You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.

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The art of turning heads with video

I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.

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Nobody cares about your products

For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.

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Purell follows NASA with clever real-time video

UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more.
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David Meerman Scott

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