MARKETING AND SALES STRATEGIES

Hyundai Sends a Message to Space

Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai.

Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.

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Reactvertising [TM] a hysterical look at Real-Time Marketing

Posted by David Meerman Scott 02:59 PM on October 31, 2014

This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Dave Carroll of United Breaks Guitars four years later

If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views.

I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.

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No Woman No Drive

Posted by David Meerman Scott 06:38 AM on October 29, 2013

In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.

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When does an insurance agent enjoy a car crash?

With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather.

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Marina quits her job via YouTube video

Posted by David Meerman Scott 06:10 AM on October 02, 2013

Eight and a half million views and counting in a bit over four days.

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Content marketing and video showcase expertise and drive tons of business

You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.

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The art of turning heads with video

I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.

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Nobody cares about your products

For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.

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David Meerman Scott

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