MARKETING AND SALES STRATEGIES

Creating Ridiculously Good Content the Ann Handley way

Posted by David Meerman Scott 09:42 PM on September 10, 2014

The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific.

Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business.

With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.

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Injecting humor into your product descriptions

Posted by David Meerman Scott 10:23 AM on June 12, 2014

I just purchased an IN1 multi-tool utility case for my iPhone.

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Great content creation ideas come from seeing patterns

As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post.

Many people ask me about finding stuff to write about on their blogs. They know they shouldn’t just talk about their products and services but they struggle with what else to focus on.

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Flash Boys and the power of story

Posted by David Meerman Scott 10:06 AM on April 15, 2014

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s.

Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well.

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One word makes a difference

Posted by David Meerman Scott 07:29 AM on September 23, 2013

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan.

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There are no shortcuts

Posted by David Meerman Scott 04:51 AM on May 22, 2013

I'll tell you up front, it's not easy.

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Effective storytelling for business

Posted by David Meerman Scott 11:43 PM on February 17, 2013

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

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Why Make Art? And how to fund it

Posted by David Meerman Scott 03:17 AM on June 18, 2012

This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.

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Say it with fewer words

My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.

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Do not vague up your content

Posted by David Meerman Scott 09:44 AM on April 09, 2012

Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix.

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David Meerman Scott

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