MARKETING AND SALES STRATEGIES

Your Customers’ Buying Process Is Not Different

I am amazed at how many salespeople and their sales managers inherently understand the new buying process when they buy a product or service for themselves but insist that somehow the process is different for the business they run. They continue to sell using the old rules.

Read More

Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress like the one she was wearing. 

Read More

My Name Is

Posted by David Meerman Scott 03:56 PM on June 21, 2016

I get hundreds of pitches from people each week, mostly via email.

They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too. Read More

Is Angie’s List an Email Spammer?

I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the email started. No matter what I do, I cannot stop it.

Read More

Danger: Avoid Newsjacking Negative Stories

Posted by David Meerman Scott 08:03 AM on April 22, 2016

General_Mills.jpgIt’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.

Read More

Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.

Read More

“Benefits, Not Features” Is the Wrong Way to Market

As a young marketer, I was always taught: “Write about the benefits of your product, not the features.”

This dusty old marketing approach is wrong.

Read More

Marketing Basics: Nobody Cares About Your Products (Except You)

The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services.

Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares.

Read More

Dear Twitter: Please Don’t Do It

Posted by David Meerman Scott 06:16 AM on January 06, 2016

Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.

Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.

Read More

Don’t Tell Me to Share

Posted by David Meerman Scott 10:08 AM on December 15, 2015

Every day people email me things they want me to share on my social networks.

I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.

Just don't tell me to share!

Read More
David Meerman Scott

Subscribe to Email Updates

DMS_speaking_square_ad.jpgDMS_speaking_square_ad-1.jpg
Newsjacking_Square_Ad.jpgNewsjacking_Square_Ad-1.jpg