MARKETING AND SALES STRATEGIES

Sales is broken

Posted by David Meerman Scott 07:17 AM on August 25, 2014

Most sales organizations are built and run as if it were still 1989. The sales model is broken.

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Are you telling the truth?

Posted by David Meerman Scott 10:40 AM on August 19, 2014

When I see people on the sidewalk asking for money, most have the same business model.

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Why I Totally Hate Google Hangouts!

Posted by David Meerman Scott 07:57 AM on July 30, 2014

Google Hangouts on Air make me feel stupid.

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Sales and Marketing Working Together

Web content drives both sales and marketing success.

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Catching up and touching base

Posted by David Meerman Scott 04:31 AM on May 29, 2014

When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.

We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you want to “touch base”.

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Authors of Return on a Share Report do not really value sharing

A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.

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Creepy? eBay deploys real time and personal advertising on Facebook

This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.

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Airlines save a penny a passenger by squeezing out limes

Posted by David Meerman Scott 09:07 AM on April 08, 2014

On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air.

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Terrible healthcare customer service

Posted by David Meerman Scott 05:13 AM on February 16, 2014

In my experience as a patient and as a family member of patients, I’d have to say that the healthcare industry has the absolute worst customer service there is.

It’s crazy! If I need to make an appointment with my primary care physician, I can’t do it online. I MUST call them “during normal business hours” which is a three hour window in the morning and a three hour window in the afternoon weekdays only. No, you cannot call them before 9:00 am. No, you can’t call them when they are on a lunch break.

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David Meerman Scott

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