I get hundreds of pitches from people each week, mostly via email.They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too. Read More
I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the email started. No matter what I do, I cannot stop it.Read More
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.”
This dusty old marketing approach is wrong.Read More
The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services.
Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares.Read More
Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.
Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.Read More
Every day people email me things they want me to share on my social networks.
I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details.
Just don't tell me to share!Read More
Recently I’ve been asked several times about my thoughts on sales forecasting.
Many companies spend a huge amount of resource micro-managing each salesperson’s pipeline so they can come up with forecasts of how many deals might close in a given month or quarter.Read More
Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns.
The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.Read More