MARKETING AND SALES STRATEGIES

This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Dave Carroll of United Breaks Guitars four years later

If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views.

I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.

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No Woman No Drive

Posted by David Meerman Scott 06:38 AM on October 29, 2013

In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.

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Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.

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JetBlue Badges gamification marketing fails to take off

Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.

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How Ocean Frontiers gets dive customers to share on social networks

This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrific way to get people to share on Facebook.

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My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF

Posted by David Meerman Scott 11:34 AM on January 02, 2013

As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.

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Let fans help you launch your new site in real-time

Daan Weddepohl points us to this interesting way to launch a new Website.

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Gus the Boxer markets pop culture iPad and MacBook sleeves

Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.

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Beyond Viral

Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.

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David Meerman Scott

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