Food Porn, Beautiful Buns, and Hashtags

Posted by David Meerman Scott 04:22 PM on June 10, 2015

Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so.

I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.

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From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice.

The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.

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This Is a Generic Brand Video

Rick Friesen sent me awesomeness This Is a Generic Brand Video.

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Dave Carroll of United Breaks Guitars four years later

If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views.

I love the videos. Song number one is especially catchy. And it is a terrific early example of how social media can disrupt traditional companies operating under the old rules.

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No Woman No Drive

Posted by David Meerman Scott 06:38 AM on October 29, 2013

In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.

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Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.

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JetBlue Badges gamification marketing fails to take off

Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.

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How Ocean Frontiers gets dive customers to share on social networks

This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrific way to get people to share on Facebook.

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My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF

Posted by David Meerman Scott 11:34 AM on January 02, 2013

As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.

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Let fans help you launch your new site in real-time

Daan Weddepohl points us to this interesting way to launch a new Website.

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David Meerman Scott

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