MARKETING AND SALES STRATEGIES

Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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The CIA Joins Twitter

Ha! Now you will KNOW when they follow you. Well, on Twitter at least.

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Personal branding and your new Twitter profile

Posted by David Meerman Scott 10:48 AM on April 26, 2014

Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon.

It seems Facebook has gotten more like Twitter, with timelines and real time updates. Now, with this change, Twitter is getting more like Facebook, making it easier for you to showcase who you are on your Twitter page, especially with the big new header image.

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Real Time at the Oscars

It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.

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When the world's attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.

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How to generate sales with social media in an underground business

Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.

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Twitter IPO

Posted by David Meerman Scott 06:48 AM on November 05, 2013

I’ve been thinking about the Twitter IPO happening this week.

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Vodafone Egypt proves big brands can master Facebook and Twitter

Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.

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Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.

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The journey from a traditional marketing executive to a modern CMO

Posted by David Meerman Scott 03:29 PM on April 02, 2013

With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everything he learned in school and from the early part of his career in the publishing business had become completely obsolete.

"I cared about arts and crafts," he says. "I cared about brochures and direct mail. I cared about the color on the website. And what's happened is the world had gone digital. It had gone social. It's gone mobile and we have to learn a completely new language of conversion rates and pay per click and search engine optimization and authoritative inbound links and it's a whole new world."

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David Meerman Scott

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