MARKETING AND SALES STRATEGIES

NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events

Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nation primary voters who have access to Boston TV. My hometown paper, the Boston Globe has extensive coverage of the primary race.

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Dear Twitter: Please Don’t Do It

Posted by David Meerman Scott 06:16 AM on January 06, 2016

Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.

Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.

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This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39

There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the news than other candidates.

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Twitter’s New “Moments” Feature Could Aid Newsjacking

Posted by David Meerman Scott 02:25 PM on October 06, 2015

A few hours ago, Twitter launched a new feature called Moments.  I see a big opportunity to use Moments in your newsjacking efforts.

Moments is a new tab in the Twitter application alongside the existing “Home,” “Notifications,” and “Messages”.

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#GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00.

My specific advice to Donald Trump is to live tweet from the stage during the debate!

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Donald Trump Winning the Social Networking Primaries in a Landslide

On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin.

As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.

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Boston Olympic Bid Squashed by Social Media

Posted by David Meerman Scott 07:12 PM on July 27, 2015

Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns.

The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.

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Mary Kay Pink Cadillac Goes Real Time and Retro Cool

Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!  

I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac.

I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and by updating the image, is still a great strategy today.

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Silver Oak Cellars builds passionate fans through social media “bottle stories”

After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California.

Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic supporter of content creation and social media engagement at his company.

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The CIA Joins Twitter

Ha! Now you will KNOW when they follow you. Well, on Twitter at least.

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David Meerman Scott

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