MARKETING AND SALES STRATEGIES

The power of SlideShare for social sharing

Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you

In this article, I’ll provide some thoughts on why I think the SlideShare has been viewed so often in such a short time, and provide lessons learned so you can achieve similar results for your business.

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Blog redesign on the HubSpot marketing platform

One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look.

HubSpot marketing platform

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Agile, Real-Time Customer Service [free ebook]

This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.

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What to look for in 2014

Posted by David Meerman Scott 03:04 AM on January 07, 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year.

And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends in 2014 along with 13 others.

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Adding context to content to create sales magic

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively.

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But I do not have enough time

Posted by David Meerman Scott 11:32 AM on August 27, 2013

It’s just an excuse for inaction.

“But I do not have enough time to start a blog.” (I’ve heard this one hundreds of times.)

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Not Another Junky Blog

Tania Venn, director of PR at 1-800-GOT-JUNK?, the largest full-service professional junk removal company in the world, oversees a team that creates content with a focus to reach customers who may not think that they need a junk removal service.

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Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle

Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.

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Metrics to Show How a Content Marketing Editorial Calendar Drives New Business

This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several lengthy interviews with I love the approach Greg Alexander, CEO of the company to learn the inside scoop. If you haven’t done so, read the first installment Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing and the second How to Target Buyer Personas with the Right Content Created Especially for Them.

Content based on the buyers' business

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How to create awesome web content and achieve top search engine rankings

This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new business for the Lodge. This important case example is among the best I've seen if you want to learn how content drives business. This is brand journalism at its finest.

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David Meerman Scott

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